Amazon is going to get into insurance!

So where will Amazon stop? A true sprawling octopus, the American e-commerce giant founded by Jeff Bezos is targeting the cross-Channel insurance market. The British broker Superscript has revealed that Amazon.com will start offering insurance to the UK for its business, small and medium business clients who are members of the Business Prime program.

They will be able to take out coverage with Superscript such as content insurance, cyber insurance and professional liability. Policies underwritten by “major British insurers” assured the broker. They will be offered a 20% discount on current rates to encourage them to turn to them.

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