Banking, insurance and wealth management trades

In the field of financial investment and insurance, there are several well-distinguished credit photography professions: Shutterstock

Épargne, assurance, patrimoine, placements: in all these fields, you can be in contact with professionals called bank advisers, general insurance agents, insurance brokers and real estate lenders or wealth management consultants. But do you really know the specifics of each of these trades?


  • The banking advisor: the interface with your bank

  • L’agent général d’assurances: your interlocutor at your address

  • The insurance and real estate broker, for advice and price

  • Le CGP, for collaborating with real heritage strategies

The banking advisor: the interface with your bank

The bank advisor, sometimes referred to as a “particular customer charge”, is your preferred interlocutor within your bank. Ensures the promotion of the establishment’s products, all in your detection. He can advise you on a range of savings and insurance products. However, it is responsible for setting up certain credit files, for example under a real estate loan framework. More generally, it ensures compliance with prudential rules and is responsible for amicable recovery in the event of an overdraft.

To understand

Online banking customers do not have a qualified bank advisor. Forever, it’s easy to contact a counselor for phone, email, instant messaging, and social networking. Contact hours are much more elargis than in agencies. And the rates charged are much lower than those of network banks.

L’agent général d’assurances: your interlocutor at your address

The insurer is also referred to as the “general insurance agent”. Its function is to make the connection between the clients and the insurance company for which it works. This is a business owner, in charge of his or her agencies. Its role is to determine the needs of its customers and direct them to the most protective contracts. While growing its clientele. The areas covered by insurance are very large: health, cars, housing or investment funders. It is also the general insurance agent who accompanies his clients in the event of a claim, until the payment of the indemnities provided for in the contract.

The insurance and real estate broker, for advice and price

There are also insurance brokers. Unlike insurers, they do not sell contracts directly: they help their clients to take out contracts according to their needs for in-depth knowledge of the environment and independent of insurance companies, the insurance broker has, above all, an advisory role. It is very useful for obtaining advantageous rates. The insurance broker is a trader, registered as such in the Trade and Companies Register (RCS).

In the same way, but this time in the field of stone, the real estate loan broker has become a must. Here again, this specialist aims to guide you, save you time and money. He does not work for a bank and aims to set up your borrower’s record and negotiate the terms of your loan with financial institutions. Therefore, it will analyze your profile at all costs. This can sometimes lead to good or bad surprises in terms of borrowing capacity. The real estate broker also negotiates borrower insurance and bank charges in the event of a change of establishment.

To understand

A broker can be paid by a client. His fees are then mentioned in the mandate signed by the parties. However, most often it is the professional who pays him, the insurer or the bank. He gets a share of the price that he was able to negotiate.

Le CGP, for collaborating with real heritage strategies

Generally, a Wealth Management Advisor (CGP) is a professional from the world of finance, insurance or law. He works in a firm that may have several employees who each have an area of ​​expertise.

To understand

The activity of a CGP is framed. Therefore, they must be registered in the ORIAS as an Insurance Intermediary, or Intermediary in Banking Operations and Payment Services (IOBSP) or as a Financial Investment Adviser (CIF). A CGP may have recognized competencies in terms of real estate transactions (T card). You can check this information directly on the ORIAS website.

The objective of the CGP is to establish a balance sheet of its clients (individual or family) and then, on this basis and that of the objectives pursued by the latter, to issue advice and develop personalized financial and fiscal strategies. To do this, it can propose guidelines in terms of financial investments in the context of various envelopes (life insurance contract, capitalization contract, PEA, PEA SME-ETI, retirement savings PER …), advocate arbitrage and set up financial, tax and equity arrangements.

CGP or CGPI: the independence in question

There are CGPs, Wealth Management Advisors, and CGPIs, Independent Wealth Management Advisors. The difference between the two is important. In fact, to claim to be ‘independent’, a wealth management professional must be exclusively remunerated for honorary clients. He therefore has no right to receive, as remuneration, a percentage of the products he could have his customers buy. This independence is a form of assurance of the client, which is good to make their own goals, which are pursued and were not those of the counselor. Since January 1, 2018, with the application of the Mifid 2 law, finance professionals, including CGPIs, must be transparent with their clients, especially with regard to their tariff policy.


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