CARTE Assurances deploys a new visual identity

For more than 45 years, CARTE Assurances has been able, thanks to its teams, its network of general agents and its partners, to make its mark on the insurance market. And in this goal, “CARTE Assurances” continues to push the challenges even further in order to be in step with its time.

An Insurance Leader …

“CARTE Assurances” is a key player in the Tunisian insurance market. While it has always played an important role in covering individuals, the company has been the leader in the market for business risks for many years.

Placing always digitization at the heart of the development strategy CARTE Assurances was the first Compagnie du marché to equip itself since 2020 with a complete electronic signature solution

Today, the needs of policyholders have changed and evolved. And in order to respond to this change, CARTE Assurances makes sure to stand out once again by aligning with all the demanding news in the market.

A new era on the horizon

In order to mark this new transition, CARTE Assurances unveiled this Wednesday, June 15, 2022 at a press conference held at its headquarters in the Center Urbain Nord, a new visual identity as well as an institutional signature.

Illustrated by a large C, the new logo embodies a change in the brand’s stance involving novelty, simplicity and modernity without detracting from its visual heritage. The logo symbolizes the values ​​of protection and security that it offers to its insured company.

From Wednesday, June 15, 2022, all points of contact with the brand to start with signaling agencies, digital device, communications are harmonized around this visual identity in phase with the sound of time. The dynamism, innovation, openness to the international and responsible involvement with the ecosystem of startups are the levers to which “CARTE Assurances” attaches to consolidate its performance and approach the future with confidence.

Modernize the practice of insurance

The new signature therefore supports the futuristic vision of the brand, which aims to modernize the practice of insurance with new high value-added services. In anticipation of the expectations of a target in pursuit of excellence, “CARTE Assurances” has chosen to place itself in a permanent dynamic of innovation and of contribution to the progress of its policyholders.

A new, more intuitive website will go hand in hand with a new futuristic spirit, a 360 ° campaign will be launched nationwide and other new features will be unveiled in the future.

International forerunner

Aware that openness in the world and in Africa in particular is a state Sine qua non to continue to develop its network and its international references, “CARTE Assurances” has become since 2017 the reference shareholder of the Senegalese company ASKIA (a company of multi-branch insurance) which has already implemented the CARTE visual charter.

Since its creation in 1976, CARTE Assurances has always worked to put its expertise to the benefit of a clientele of individuals, professionals and companies in order to support them in the selection and implementation of insurance plans that adapt to their needs.

And it is thanks to the trust of other customers and team professionals, who can maintain a leading position for enterprise and specialty risks, which hang for many years.

Posted on 15/06/22 11:33

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