CNP Assurances wins a Com-ent award for its viral videos

On May 11, CNP Assurances won the External Digital Communications Silver Commentary for its video series called “Wholesale.” For these videos, the band teamed up with Konbini and comedian Baptiste Lecaplain to make the words of insurance accessible to as many people as possible. While 25% of 18-34 year olds say they have “absolutely no understanding of their insurance policy” (according to a 2019 study by YouGov for lecomparateurassurance.com), CNP Assurances has decided to talk about insurance differently, translating with humor the most technical terms of contracts. Accompanied by the communication agency The Good Company and in association with Konbini, the group released two videos of a few minutes each bringing together Florent, an insurance expert, and Baptiste Lecaplain, an actor and comedian. The latter humorously translates Florent’s technical discourse on topics such as life insurance, contracts, beneficiaries, taxation, and so on.

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