“Data Clean Room” appears as the future of digital advertising facing the gradual disappearance of third-party cookies. The Leboncoin website, which sells advertising on the web platform and on the sound of the application, is using this “Data Clean Room” technology to secure customers of insurance and banking advertisers, who have so far refused to share their customer data. first party with Leboncoin.
Leboncoin feeds on banks and insurers refusing to share their first party data
« So far we have a ‘no go’ from the DPO (data protection officer]in banking and insurance) Is recognized by Leboncoin’s advertising department. Or Leboncoin want to grow in these industries. The powerful classifieds site is built on a solution of trust levels and Data Clean Room developed by America in LiveRaùmp. Elle should change women and allow first-party information to be shared with clients without compromising data confidentiality.
Leboncoin is in this offer, you can’t find an impact illustration with a comme customer the men’s fashion brand Jules who belongs to the Mulliez galaxy and is managed in a global framework with other group brands (Bizzbee, Pimkie, Orsay, Rouge Gorge and Grain de Malice). The sharing device allows you to better identify your customer profiles and interests and your ad prospects. The use of the advertiser’s CRM data – his first party data – helps to improve the effectiveness of advertising campaigns conducted on the Leboncoin site. Liveramp took two years to develop the first party date sharing platform with Leboncoin.
Sharing data on low acquisition and loyalty costs
Results? After two years of collaboration with the Jules brand, the click-through rate on the brand’s banners has doubled, the cost of acquiring a new customer has been reduced by -29% and the cost of loyalty has been reduced by -51%. Profile analysis has shown that Jules’ clientele is focused on gardening, automotive, and home subjects.
Leboncoin ranks among the top 10 French sites in terms of audience volume. Leboncoin claims 29.5 million unique visitors per month. Côté connaissance clients, the site manages 50 million profiles categorized according to 1500 segmentation criteria. Its technology partner LiveRamp announces the identification of 85% of French households and the ability to activate 25 million people online. In order to develop a platform for data collaboration and first party data sharing in the cloud, LiveRamp has acquired Datafleets in February 2021.
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