In commemoration of the National Day of the Merchant, the Ministry of Industry and Trade organized a meeting on Tuesday, June 21, 2022, under the theme: “Digitization, a key lever for the revival of trade.” It was an opportunity for the speakers to look at social coverage for traders.
This annual meeting is an opportunity to highlight the driving role of the Moroccan trader, as a central player in development and to take stock of the actions taken in favor of the sector, activator of social ties and actor of quality of life. citizens.
A notable advance has been made in the generalization of social coverage. More than 300,000 retailers have taken out compulsory health insurance.
The digitization of the sector has also been a top priority of the Ministry of Industry and Trade for the development of national trade. The aim is to make the most of it, especially for local businesses, which need more than ever simple and accessible digital tools to improve their competitiveness and added value.
« Digitization is a cornerstone of national trade development, the minister said. We anticipate a new challenge to strengthen the competitiveness of the sector by crossing the movement instead of a homogeneous digital ecosystem conducive to resilience, agility, security and growth of the sector, in perfect symbiosis with Vision Royale and the ambitions of the new development model that places digitalization among the five development issues of the Kingdom ».
In this register, the National Trade Digitization Platform (MRTB), launched in April 2022, will enable the development of digital solutions tailored to the needs of businesses and consumers, as well as the innovation capabilities of Moroccan entrepreneurs carrying digital projects. high added value in the trade sector.
Adapted bids for the digitization of outbound trade have also been implemented in partnership with the Agency for the Development of Digital and Pioneering Locomotives in the e-commerce sector.
Thus, the Minister proceeded to sign two partnership agreements, with locomotives from the e-commerce sector in Morocco «Jumia» and «Glovo». These agreements aim to create more than 10,000 jobs, support the digitization of local trade, especially through the referencing of more than 10,000 traders at the level of these two platforms by 2025, the training of traders in collaboration with the CCIS and professional associations, the support technique in MRTB and the promotion of the “made in Morocco” product at national and international level.
As a reminder, the trade sector is one of the pillars of the national economy: it contributes 7.9% of the national gross domestic product and is the second largest employer nationally, with about 1.59 million jobs . , or about 15.2% of the active population in Morocco. Proximity trade accounts for more than 85% of the number of transactions in the trade and distribution sector.