Cossette designed and developed the latest communication campaign for Insurance Intact. Driven by a new creative platform, the initiative aims to elevate the brand’s discourse and promote its role as a leader in the world of insurance.
In a humorous tone, the campaign met on stage Patrick Huard in various situations of daily life. Taking into account his role as spokesperson, the latter decides to look after all consumers, even those who are not part of the clientele ofInsurance Intact. He can thus embody the missionInsurance Intactor to always be by the side of its customers in order to offer it a personalized service where the human being comes first.
“As part of this initiative, we wanted to promote our collaboration with Patrick Huard at a higher level, taking full advantage of his talent and added value as a leading artist in Quebec. In addition to positioning him at the heart of the action, the developed scenarios stick more to his personality by emphasizing the closeness and connection he has shared with the audience for decades, ”he said. Humberto ValenciaVice President, Marketing, Customer Experience and Data Marketing at Insurance Intact.
“By addressing people who are not insured at home Insurance Intactone succeeds in creating situations that one would not expect to see Patrick Huard as well as talking about insurance without going through the classic claims. This creative approach marks a paradigm shift in how the brand communicates with its audience, ”he adds Patrick Michaudcreative director at Cossette.
Advertisements are available on TV, radio, the web, and on display. Offensives also include internal and corporate communications tactics.
Announcer: Insurance Intact
Customers: Marie-Chantal Hebert, Joanie Charest, Martine Bouthillier, Laetitia Sorribes, Humberto Valencia, Anne Fortin
Create: Anne-Claude Chénier, Patrick Michaud, Marc-André Vigneault, Christian Jomphe
Strategy: David Thomas
Product: Benoit Chapelier, Mario Deschambault, Marie Demeire, Isabelle Tremblay
Agency production: Seventh
Electronic production: Émilie Meunier
Printed and digital production: Mario Lévesque, Nathalie Boucher, Vickie Rousseau
Media Agency: PhD Montreal
Production house: Rodeo production
Realization: François St-Amant