Yahya Chraibi, General Manager of Sanlam in Morocco. Credit: The Desk
Saham Assurance becomes Sanlam and joins the group’s 20 subsidiaries that have changed their name in 2021, according to a statement.
“This change of name will not allow Morocco to deploy a unified brand on a continental scale, with the recognition of our partners and customers as well as the trust capital built over a century ago.” It is also a matter of us taking advantage of the Group’s synergies and the coherence of Sanlam’s discourse and communication. “ said Yahia Chraibi, CEO of Sanlam Morocco.
The group also underwent a change of visual identity and a “live in confidence” signature.
“To mark the rebranding, the group is conducting a large-scale communication campaign on national media, social media and on display. The creative concept is based on original and modern choreography that goes around all the Moroccan regions “, the statement said.
“This brand change is also a reminder of Sanlam Morocco’s commitment to the founding values that guide the Company’s day-to-day actions: commitment, solidarity, courage, kindness and closeness.” concludes the statement.